How would you create a PLN prior to engaging in a social media campaign on a topic of your choice?

I would choose a theme that fits with the social media campaign that I’m doing for example if it was for pride awareness I would use flamboyant colors in all the photos I take. I would follow with looking at other profiles or more famous users in the social media site and gain a better understanding of the choice of texts, colours, and other things they use to gain a popular fanbase. I would have to do some more research first to gain a better understanding to know what I am posting about before I create mine.

However, I would put my own style into it to make it unique to only me and to have my signature or style so others will recognize it immediately and know I am the original author.