Identify the risks and benefits of engaging with a public audience in a media space what are the risks for a public figure or person in a position of trust (educator, lawyer, government official)?

Benefits of engaging with a public audience in a media space is to promote ones own profession, brand, and company. A lot of professionals are now using TikTok as a form to advertise their profession and company. However, there are also risk that arise with it. For example, it is important to filter what to say on it to avoid criticism or slander. In addition for people in a position of trust there is very little they can say for the company they work for because it might be in breach of contract. However, they could talk more about how the for example a big bank, how banking works, investments, how money makes money but nothing specific of the bank they work for.

 How do notable individuals use social media?

·       What are the benefits of being in the public eye and having a PLN?

It helps share their vision, their train of thoughts and what they have positive to offer to the world to share and bring awareness. For example, Arnold Schwarzenegger promotes a healthy lifestyle with his activity in body building forums, YouTube videos, Reddit and more. He is very professional in a sense that he speaks of his own experiences and gives motivations to generations after him.